eircom, Ireland's largest telecommunications company took the bold move to rebrand in 2015. We created and produced television, print, radio and digital to tell the people of Ireland about it. A strong reinforcement of what it means to be Irish in the 21st century and the essential role that eircom played and eir will continue to play in a bright future.
The launch was followed up by a Christmas version, with the Pallotine Children's Choir singing the now iconic theme tune.
We even managed a live performance of the music on the Late Late Show